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	<title>Halley O&#039;Brien, Action Sports Marketing &#38; Broadcasting &#187; trew gear</title>
	<atom:link href="http://halleyobrien.com/tag/trew-gear/feed/" rel="self" type="application/rss+xml" />
	<link>http://halleyobrien.com</link>
	<description>Halley O&#039;Brien specializes in broadcasting, marketing and viral video production within action sports.</description>
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		<title>Spring isn&#8217;t a total loss. Go shopping.</title>
		<link>http://halleyobrien.com/2010/04/22/spring-isnt-a-total-loss-go-shopping/</link>
		<comments>http://halleyobrien.com/2010/04/22/spring-isnt-a-total-loss-go-shopping/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 22:06:19 +0000</pubDate>
		<dc:creator>Halley</dc:creator>
				<category><![CDATA[PR/Marketing]]></category>
		<category><![CDATA[Product Info]]></category>
		<category><![CDATA[hoodie]]></category>
		<category><![CDATA[limited quantity]]></category>
		<category><![CDATA[mud season]]></category>
		<category><![CDATA[outerwear]]></category>
		<category><![CDATA[Snowboarding]]></category>
		<category><![CDATA[spring inventory]]></category>
		<category><![CDATA[spring sales]]></category>
		<category><![CDATA[streetwear]]></category>
		<category><![CDATA[t-shirt]]></category>
		<category><![CDATA[trew gear]]></category>
		<category><![CDATA[trewth]]></category>
		<category><![CDATA[tshirt]]></category>

		<guid isPermaLink="false">http://halleyobrien.com/?p=1640</guid>
		<description><![CDATA[The snow is gone, allergies are killing me softly (with his song), and mosquitoes are rediscovering their affection for my ankles. Little bastards.
At least we have shopping to save us from spring.
Just got the heads up from Oregon ski-heads, TREW Gear. They&#8217;ve got a new spring inventory in stock with limited quantities available. Limited quantities [...]]]></description>
			<content:encoded><![CDATA[<p>The snow is gone, allergies are killing me softly (with his song), and mosquitoes are rediscovering their affection for my ankles. <a id="aptureLink_kmQu5LRd1r" href="http://apture.s3.amazonaws.com/00000128278d04f5e302d872007f000000000001.clip_image001.jpg" rel="lightbox[1640]">Little bastards</a>.</p>
<p>At least we have shopping to save us from spring.</p>
<p>Just got the heads up from Oregon ski-heads, <a href="http://halleyobrien.com/2010/01/27/product-review-trew-gear/" target="_blank">TREW Gear</a>. They&#8217;ve got a new spring inventory in stock with limited quantities available. Limited quantities = no one else has it&#8230; maybe.</p>
<p>Act fast if you want some sleek looking <a href="http://www.trewgear.com/productwall.php?cID=hoodie" target="_blank">hoodies</a> and <a href="http://www.trewgear.com/productwall.php?cID=tshirt" target="_blank">t-shirts</a>. (And please don&#8217;t wear yours on the same day I wear mine. Thanks.)</p>
<p><a id="aptureLink_gnztuZ9ylO" style="margin: 0pt auto; text-align: center; display: block; padding: 0px 6px;" href="http://trewgear.com" target="_blank"><img style="border: 0px none;" title="TREW Gear Spring Inventory" src="http://apture.s3.amazonaws.com/0000012827116cd5a63f4b34007f000000000001.Screen%20shot%202010-04-22%20at%203.48.53%20PM.png" alt="" width="461" height="426" /></a></p>
<p>See all of TREW Gear&#8217;s clothing &amp; outerwear at: <a href="http://trewgear.com" target="_blank">www.trewgear.com</a>
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		<title>Product Review: TREW Gear</title>
		<link>http://halleyobrien.com/2010/01/27/product-review-trew-gear/</link>
		<comments>http://halleyobrien.com/2010/01/27/product-review-trew-gear/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 16:00:28 +0000</pubDate>
		<dc:creator>Halley</dc:creator>
				<category><![CDATA[Product Info]]></category>
		<category><![CDATA[Snowboarding]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[2009-2010]]></category>
		<category><![CDATA[first impressions]]></category>
		<category><![CDATA[jacket]]></category>
		<category><![CDATA[outerwear]]></category>
		<category><![CDATA[pants]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[trew gear]]></category>

		<guid isPermaLink="false">http://halleyobrien.com/?p=1375</guid>
		<description><![CDATA[Quick Ratings:
Fit: 7 out of 10
Style: 8 out of 10
Durability: 8/9 out of 10
Comfort: 9
Overall Experience: 8
Would you recommend them to a friend? Yes.
We tested the TREW Gear Eagle Pant in Black and the Bellows Jacket in Remix. They proved to be stylish, durable and comfortable with a few minor setbacks.


Fit.
If you like to wear [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Quick Ratings:</strong></p>
<p><strong>Fit:</strong> 7 out of 10<br />
<strong>Style: </strong>8 out of 10<br />
<strong>Durability:</strong> 8/9 out of 10<br />
<strong>Comfort: </strong>9<br />
<strong>Overall Experience:</strong> 8</p>
<p><strong>Would you recommend them to a friend? </strong>Yes.</p>
<p>We tested the <a href="http://trewgear.com/pdp.php?pID=eaglepant" target="_blank">TREW Gear Eagle Pant</a> in Black and the <a href="http://trewgear.com/pdp.php?pID=bellows" target="_blank">Bellows Jacket in Remix</a>. They proved to be stylish, durable and comfortable with a few minor setbacks.<br />
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<strong></strong></p>
<p><strong>Fit.</strong><br />
If you like to wear your gear baggy, loose and comfortable, then these will suit you just fine. A happy medium leaving you happily baggy.</p>
<p><strong>Waterproof.</strong><br />
The gear is extremely waterproof with fully taped seams. You won’t get wet in these regardless of the conditions – powder, hard pack, and slush. Doesn’t matter. You’re covered. We tested these on a rainy (but super fun) day and the drive home was comfortable and dry.</p>
<p><strong>Windproof.</strong><br />
They&#8217;ll keep you warm on windy days. The jacket is a shell, so it&#8217;s not going to provide intense insulation, but it&#8217;ll block the wind. The pants have a fleece lined butt area. The cold lift ride just got a little cozier.</p>
<p><strong>Customize ‘em.</strong><br />
Very customizable with sizing in the waist. There’s a ton of Velcro on the inside of the pants – no predetermined waist sizes. Feel free to super size your meal, because they’ll keep fitting.</p>
<p><strong>Pockets.</strong><br />
There are a lot of them, and they’re deep so you’ll fit all your snowboarding crap without a problem. The top two hand pockets were the Achilles heel of the gear – the waterproof zippers are recessed in the pants hand pockets making it very hard to open and close with a glove on. Plus, snow tended to get trapped there and once it started melting (because on the east coast, our snow tends to do that), it left a nasty puddle. No bueno.</p>
<p><strong>Boot gaiters.</strong><br />
They’re not customizable, so if you have a thin boot… they’ll be floating around on you. Meatier boots, better gaiter performance.</p>
<p>The rubber on the bottom of the pants is pretty sick. Resort parking lots suck – they’re muddy, rocky, pot hole-y… etc. The bottom of your pants wont get chewed up by angry parking lots.</p>
<p><strong>Fly zippers.</strong><br />
There are two zipper handles, so you can open your fly the standard downward zip motion, or be daring and zip upward. Not sure why this is a feature.</p>
<p>Overall, we liked <a href="http://trewgear.com/pdp.php?pID=eaglepant" target="_blank">TREW Gear</a>. Very well made with excellent tech ratings and a few features you never realized you needed… until now.</p>
<p>Get them for yourself at: <a href="http://trewgear.com" target="_blank">www.trewgear.com</a>
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		<title>Not-So-20 Questions » TREW Gear</title>
		<link>http://halleyobrien.com/2009/09/09/not-so-20-questions-trew-gear/</link>
		<comments>http://halleyobrien.com/2009/09/09/not-so-20-questions-trew-gear/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 13:19:35 +0000</pubDate>
		<dc:creator>Halley</dc:creator>
				<category><![CDATA[Product Info]]></category>
		<category><![CDATA[Snowboarding]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[outerwear]]></category>
		<category><![CDATA[ski]]></category>
		<category><![CDATA[snowboard]]></category>
		<category><![CDATA[technical outerwear]]></category>
		<category><![CDATA[thumbs up]]></category>
		<category><![CDATA[trew gear]]></category>
		<category><![CDATA[trewgear]]></category>
		<category><![CDATA[trewth]]></category>
		<category><![CDATA[waterproofing]]></category>

		<guid isPermaLink="false">http://halleyobrien.com/?p=1083</guid>
		<description><![CDATA[When the stars align and all is calm &#38; right with the world of snowsports, a company is born. They produce wicked stylish outerwear with tech far beyond your wildest dreams. 2008 was that year. Meet TREW Gear.
TREW Gear is based out of Hood River, Oregon. If you&#8217;re familiar with the area, you&#8217;ve probably enjoyed [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">When the stars align and all is calm &amp; right with the world of snowsports, a company is born. They produce wicked stylish outerwear with tech far beyond your wildest dreams. 2008 was that year. Meet <a href="http://trewgear.com" target="_blank">TREW Gear</a>.</p>
<p style="text-align: left;"><a href="http://trewgear.com" target="_blank">TREW Gear</a> is based out of Hood River, Oregon. If you&#8217;re familiar with the area, you&#8217;ve probably enjoyed a powder facial and a beverage at the Hood River Pub. I spoke with Tripp, co-founder of TREW Gear to pick his brain about the company, the outerwear and everything in between.<a id="aptureLink_P041eUUvgq" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;" href="http://media.nscdn.com/uploads/site/news/12333741625103/_MG_8770.JPG" rel="lightbox[1083]"><img style="border: 0px none;" title="TREW Gear at SIA" src="http://media.nscdn.com/uploads/site/news/12333741625103/_MG_8770.JPG" alt="" width="469" height="312" /></a></p>
<p style="text-align: center;"><strong>How did it all begin?</strong></p>
<p><strong>Tripp:</strong> <em>John, Chris, and I have been friends for nearly our entire lives. For many years, the only time we saw each other was on the mountain &#8211; that&#8217;s when  we were the happiest.  Those short periods where the three of us could slide around on snow were such positive times (hence the thumbs up logo) and the realization that being on the mountain with your friends is so fulfilling ultimately led us to start TREW. </em><br />
<span id="more-1083"></span><em><br />
</em></p>
<p style="text-align: center;"><strong>Tell me about the marriage between tech &amp; fashion at TREW.</strong></p>
<p><strong>T:</strong> <em>We thought the options for garments that are technically advanced yet fashion forward were limited.  Why should you have one jacket/pant for the park and another for the backcountry? That’s silly. We’ve tried to incorporate a look and fit that most modern riders demand with the technology that mountaineers desire when they are bagging peaks and putting on crampons. It’s the best of both worlds &#8211; ideal for any serious skier or snowboarder.</em></p>
<p style="text-align: center;">
<p style="text-align: center;"><strong>Were you dissatisfied with the current outerwear on the market?</strong></p>
<p><strong>T: </strong><em>Yes, to some extent we were dissatisfied with our options. We appreciated the technology in traditional mountaineering shells from companies like Arteryx, Rab, and Mountain Hardwear, but wanted a different style — both look and fit. We believe many of the garments on the market lack durability, especially those that have some “style.&#8221;</em></p>
<p><em>We utilized some very interesting technology to enhance our durability like SuperFabric on the pant cuffs, a thick nylon face fabric on our primary fabric, and rugged YKK Aquaguard zippers to keep the elements out.</em><a id="aptureLink_eaOcsuZGIY" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;" href="http://www.flickr.com/photos/bryanelkus/3654411394/"><img style="border: 0px none;" title="The TREW crew" src="http://farm4.static.flickr.com/3570/3654411394_2b249e726c.jpg" alt="" width="448" height="298" /></a></p>
<p style="text-align: center;"><strong>What made you pick the name TREW?</strong></p>
<p><strong>T: </strong><em>The name TREW came from a combination of my first name, Tripp, and John and Chris’ last name, Pew. That’s cool and all, but more importantly it reflects our attitude towards our company and life — be true to yourself and follow your true passions. Plus, it’s catchy and can be used in lots of fun sayings!</em></p>
<p style="text-align: center;"><strong>What was it like starting an outerwear company in an already saturated market?</strong></p>
<p><strong>T: </strong><em>There is certainly a lot of competition in this industry and we realize that. We do believe, however, we have a pretty unique product and a new “philosophy” that bridges the gap between skiing and snowboarding. If you are out there having fun, that’s all that matters.  Our thumbs up logo represents that attitude.</em></p>
<p style="text-align: center;"><strong>I love the logo! How&#8217;d that come about?</strong></p>
<p><strong>T: </strong><em>The logo idea surfaced in the very early stages of TREW. Once we had the idea it took a while for it to develop into its current form, but the concept and meaning behind the logo fit perfectly with our attitudes and TREW’s mission from the very beginning. It&#8217;s best described by </em><a id="aptureLink_quDqFvidHn" href="http://apture.s3.amazonaws.com/0000012395a0c407c15745bf007f000000000001.Picture%201.png" rel="lightbox[1083]">this</a><em>.</em><a id="aptureLink_NTiZYGDuS8" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;" href="http://a3.twimg.com/profile_images/234846911/avatar.jpg" rel="lightbox[1083]"><img style="border: 0px none;" title="Logo" src="http://a3.twimg.com/profile_images/234846911/avatar.jpg" alt="" width="159px" height="151px" /></a></p>
<p style="text-align: center;"><strong>TREW supports independent retailers &amp; local businesses. *High five*<br />
How does that impact the company?</strong></p>
<p><strong>T: </strong><em>The local brick and mortar stores are the epicenters of information and general stoke for riders across the globe. Our reception with these retailers has been extremely positive and we expect good things to continue in the future.</em></p>
<p style="text-align: center;"><strong>And what&#8217;s this Shopatron thing? Kiiiinda sounds like a robot. </strong></p>
<p><strong>T: </strong><em>It’s not a robot, haha. It is in fact a major component of our efforts to support the local stores. Basically, <a href="http://ecommerce.shopatron.com/" target="_blank">Shopatron</a> connects us with retailers around the country and allows them to make sales on product sold on our website.</em></p>
<p><em>So, for example, if someone in Asheville, NC bought a product from our website, a notification would be sent to retailers around the country notifying them of the sale and giving them the opportunity (with those stores closer to Asheville getting priority) to send the product to the person who bought from our website. If no stores have the particular product in stock, we will fulfill the order and send to the customer.</em></p>
<p><em>It’s simple and extremely effective. Most retailers are thrilled to find out manufacturers utilize Shopatron.</em></p>
<p style="text-align: center;"><strong>I&#8217;m still kind of disappointed it&#8217;s <em>not</em> a robot, but it does sound pretty awesome.<br />
</strong><a id="aptureLink_WH3gI6sDN8" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;" href="http://www.flickr.com/photos/33132443@N04/3304768131/"><img style="border: 0px none;" title="TREW047" src="http://farm4.static.flickr.com/3483/3304768131_abb37e723e.jpg" alt="" width="240" height="359" /></a></p>
<p style="text-align: center;"><strong>So&#8230; about &#8220;Stinky.&#8221; Does he know you’re calling him that?</strong></p>
<p><strong>T: </strong><em>Yep, he knows. It’s his college nickname. And he doesn’t smell that bad, for the record.</em></p>
<p style="text-align: center;"><strong>Powder, park, backcountry… what’s your pleasure?</strong></p>
<p><strong>T: </strong><em>I love it all, but nothing beats a pow day, either in-bounds or in the backcountry!</em></p>
<p style="text-align: center;"><strong>What TREW Gear do you rock on the regs?</strong></p>
<p><strong>T: </strong><em>My casual every day piece is our </em><a id="aptureLink_0uAAd2v3jO" href="http://apture.s3.amazonaws.com/0000012395b417b34114dd79007f000000000001.Picture%202.png" rel="lightbox[1083]">softshell</a><em>. Soooo comfy, keeps you dry from wind, snow and rain. On the mountain, I tend to rock the </em><a id="aptureLink_r6w3Pk2dlC" href="http://apture.s3.amazonaws.com/0000012395b6b6a5a5e2d766007f000000000001.Picture%205.png" rel="lightbox[1083]">Bibs</a><em> and </em><a id="aptureLink_OBkkEJoYGR" href="http://apture.s3.amazonaws.com/0000012395b5fb38e595e890007f000000000001.Picture%204.png" rel="lightbox[1083]">Bellows</a><em> or </em><a id="aptureLink_dr5peMJuVk" href="http://apture.s3.amazonaws.com/0000012395b52c129cdc310d007f000000000001.Picture%203.png" rel="lightbox[1083]">Pow Funk</a><em>. I love the storage in the Bellows— the front pockets can carry my skins, multiple sandwiches, my hat and gloves when hiking, or basically whatever else I have on me.</em></p>
<p style="text-align: center;"><strong>Haha, multiple sandwiches. I like your style.<br />
So&#8230; can I look forward to a women’s line in the near future?</strong></p>
<p><strong>T: </strong><em>For the 2010/2011 line we will be adding an XS size so that more women can fit into our gear. Our hope is to have a women’s specific line the following year.</em></p>
<p><a id="aptureLink_ZGu6kgzTWf" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;" href="http://www.flickr.com/photos/33132443@N04/3283290734/"><img style="border: 0px none;" src="http://farm4.static.flickr.com/3551/3283290734_c96cd24843.jpg" alt="" width="422" height="316" /></a></p>
<p>Learn the TREWth at: <a href="http://trewgear.com" target="_blank">www.trewgear.com</a>
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