Personally, I think it’s exactly what they needed – something different. And it’s not just (totally) different from their previous design… it’s a risky new format with an even riskier tone – not typical Killington at all. The difference? The new look actually has a personality.

Most notable are the clever little quips front ‘n center of the page. Each one disarms you – makes you chuckle while promoting one of its amenities – discount cards, lessons, lodging, etc.

Overall, “The Beast” is killing it. Kudos, you brave little trendsetters.

P.S. – Happy opening day.

See it for yourself at: www.killington.com