Résumé
Career Highlights
Work Experience
Media Specialist, Mountain Creek Ski Resort; Intrawest
Vernon, NJ (August 2009 – Present)
- Manage resort video productions; host and produce original video series “Halley’s Rapid Play“
- Oversee social media & external communication matrix; company website, 2 blogs, Facebook Fan page, Twitter, YouTube, Vimeo
- Contribute to various PR initiatives; pitch stories, distribute press materials, serve as liaison and on-camera spokesperson for visiting media
- Execute and cover on-snow events
- Shoot on-site photography
- Market “green season” activities (LHM Wakeboarding, Diablo Freeride Park, Mountain Creek Waterpark) using similar communication strategies
Snow Reporter, Mount Snow Ski Resort
West Dover, VT (Oct. 2008 – April 2009)
- Executed traditional, guerrilla, viral & new media PR strategies
- Hosted & interact with visiting media
- Created viral video series (40+ videos), distribute through various online outlets
- Appeared on RSN’s local cable show, “The Snow Show”
- Wrote & distribute weekly newsletter around resort, to subscribers via e-mail
- Cultivated witty, twice-daily blogs reporting conditions, weather, and resort happenings
- Created & maintain various social networking outlets
- Represented resort as the “Face of Mount Snow”
Freelance Writer/Contributor, Shred Betties Magazine
Aspen, CO/North East, USA (Aug. 2007 – Sept. 09)
- Formulated & executed guerrilla, viral and traditional PR tactics i.e.; pitch letters, press releases, cover letters
- Composed & edited press kit materials
- Wrote various media content, i.e.; feature stories, product/destination reviews, event coverage
- Conducted impromptu interviews with key industry professionals
- Shot & edited footage featured on various websites
- Moderated rolling web content, contests, surveys, forum
Public Relations Intern, Mountain Creek Ski Resort
Vernon, NJ (Nov. 2007 – March 2008)
- Wrote press releases and feature stories distributed to local & national publications
- Composed and distributed event recaps to local news media
- Promoted resort events, aided event crew through duration of event
Additional Skills
- Video Production
- Photography
- Social Media
- SEO
- Networking
- Event Planning
- Knowledge of both Mac and Windows operating systems; Microsoft Office, Adobe Lightroom 2, Final Cut Express, iMovie HD/08/09
Education
Bachelor of Arts, 2008
Communication Studies
Concentration: Public Relations
Montclair State University
Upper Montclair, New Jersey
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