Career Highlights

• Original viral video series, “the mount snow minute” averaged 2-4,000 views (per video) on YouTube alone
• Increased visitors to Mount Snow’s website by 20% compared to previous years
• Secured Oakley’s Uniquely Women: Gretchen Bleiler Signature Series campaign for Shred Betties Magazine

Work Experience

Media Specialist, Mountain Creek Ski Resort; Intrawest
Vernon, NJ (August 2009 – Present)

• PR Viking
• Multimedia Guru
• Social Media Acrobat

(It’s early yet. I’ll elaborate eventually…)

Snow Reporter, Mount Snow Ski Resort
West Dover, VT (Oct. 2008 – April 2009)

• Execute traditional, guerrilla, viral & new media PR strategies
• Host & interact with visiting media
• Create viral video series (40+ videos), distribute through various online outlets
• Appear on RSN’s local cable show, “The Snow Show”
• Write & distribute weekly newsletter around resort, to subscribers via e-mail
• Cultivate witty, twice-daily blogs reporting conditions, weather, and resort happenings
• Create & maintain various social networking outlets
• Represent resort as the “Face of Mount Snow”

Freelance Writer/Contributor, Shred Betties Magazine
Aspen, CO/North East, USA (Aug. 2007 – Sept. 09)

• Formulated & executed guerrilla, viral and traditional PR tactics i.e.; pitch letters, press releases, cover letters
• Composed & edited press kit materials
• Wrote various media content, i.e.; feature stories, product/destination reviews, event coverage
• Conducted impromptu interviews with key industry professionals
• Shot & edited footage featured on various websites
• Moderated rolling web content, contests, surveys, forum

Public Relations Intern, Mountain Creek Ski Resort
Vernon, NJ (Nov. 2007 – March 2008)

• Wrote press releases and feature stories distributed to local & national publications
• Composed and distributed event recaps to local news media
• Promoted resort events, aided event crew through duration of event

Additional Skills

• Videography
• Basic photography
• Social media & networking
• SEO
• Networking
• Event planning
• Knowledge of both Mac and Windows operating systems; Microsoft Office, iMovie HD/08/09, Adobe Lightroom 2

Education

Bachelor of Arts, 2008
Communication Studies
Concentration: Public Relations
Montclair State University,
Upper Montclair, New Jersey