Résumé
Career Highlights
- Original viral video series, “the mount snow minute” averaged 2-4,000 views (per video) on YouTube alone
- Increased visitors to Mount Snow’s website by 20% compared to previous years
- Secured Oakley’s Uniquely Women: Gretchen Bleiler Signature Series campaign for Shred Betties Magazine
Work Experience
Media Specialist, Mountain Creek Ski Resort; Intrawest
Vernon, NJ (August 2009 – Present)
- PR Viking
- Multimedia Guru
- Social Media Acrobat
(It’s early yet. I’ll elaborate eventually…)
Snow Reporter, Mount Snow Ski Resort
West Dover, VT (Oct. 2008 – April 2009)
- Execute traditional, guerrilla, viral & new media PR strategies
- Host & interact with visiting media
- Create viral video series (40+ videos), distribute through various online outlets
- Appear on RSN’s local cable show, “The Snow Show”
- Write & distribute weekly newsletter around resort, to subscribers via e-mail
- Cultivate witty, twice-daily blogs reporting conditions, weather, and resort happenings
- Create & maintain various social networking outlets
- Represent resort as the “Face of Mount Snow”
Freelance Writer/Contributor, Shred Betties Magazine
Aspen, CO/North East, USA (Aug. 2007 – Sept. 09)
- Formulated & executed guerrilla, viral and traditional PR tactics i.e.; pitch letters, press releases, cover letters
- Composed & edited press kit materials
- Wrote various media content, i.e.; feature stories, product/destination reviews, event coverage
- Conducted impromptu interviews with key industry professionals
- Shot & edited footage featured on various websites
- Moderated rolling web content, contests, surveys, forum
Public Relations Intern, Mountain Creek Ski Resort
Vernon, NJ (Nov. 2007 – March 2008)
- Wrote press releases and feature stories distributed to local & national publications
- Composed and distributed event recaps to local news media
- Promoted resort events, aided event crew through duration of event
Additional Skills
- Videography
- Basic photography
- Social media & networking
- SEO
- Networking
- Event planning
- Knowledge of both Mac and Windows operating systems; Microsoft Office, iMovie HD/08/09, Adobe Lightroom 2
Education
Bachelor of Arts, 2008
Communication Studies
Concentration: Public Relations
Montclair State University,
Upper Montclair, New Jersey
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