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	<title>Halley O&#039;Brien, Action Sports Marketing &#38; Broadcasting &#187; Sports</title>
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	<link>http://halleyobrien.com</link>
	<description>Halley O&#039;Brien specializes in broadcasting, marketing and viral video production within action sports.</description>
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		<title>Summer shredding.</title>
		<link>http://halleyobrien.com/2010/07/28/wakeboarding/</link>
		<comments>http://halleyobrien.com/2010/07/28/wakeboarding/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 00:05:38 +0000</pubDate>
		<dc:creator>Halley</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[PR/Marketing]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[action sports]]></category>
		<category><![CDATA[halley obrien]]></category>
		<category><![CDATA[lake hopatcong]]></category>
		<category><![CDATA[LHM wake school]]></category>
		<category><![CDATA[mountain creek]]></category>
		<category><![CDATA[roxy]]></category>
		<category><![CDATA[Snowboarding]]></category>
		<category><![CDATA[summer shredding]]></category>
		<category><![CDATA[television host]]></category>
		<category><![CDATA[wakeboarding]]></category>

		<guid isPermaLink="false">http://halleyobrien.com/?p=1863</guid>
		<description><![CDATA[So I put together this video for Mountain Creek and LHM Wake School. Thanks to this partnership, I&#8217;ve added wakeboarding into the rotation. I have to say, days and experiences like this make me think I have the best job in the world. I still can&#8217;t say I enjoy summer, but I hate it a [...]]]></description>
			<content:encoded><![CDATA[<p>So I put together this video for <a href="http://mountaincreek.com" target="_blank">Mountain Creek</a> and <a href="http://sanbarmarina.com" target="_blank">LHM Wake School</a>. Thanks to this partnership, I&#8217;ve added wakeboarding into the rotation. I have to say, days and experiences like this make me think I have the best job in the world. I still can&#8217;t say I enjoy summer, but I hate it a little less now. </p>
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<p>Find me on <a href="http://youtube.com/user/halleyobrien" target="_blank">YouTube</a>.
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		</item>
		<item>
		<title>Riding Diablo</title>
		<link>http://halleyobrien.com/2010/07/22/riding-diablo/</link>
		<comments>http://halleyobrien.com/2010/07/22/riding-diablo/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 17:30:28 +0000</pubDate>
		<dc:creator>Halley</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://halleyobrien.com/?p=1836</guid>
		<description><![CDATA[In lieu of my summer of firsts, I&#8217;ve committed myself to try downhill mountain biking, wakeboarding, and possibly even golf. Granted, I&#8217;ll need to stock up on some sweet polo shirts&#8230; but I digress.
So Hugh, Chrissy and I took to Diablo Freeride Park at Mountain Creek. Hugh&#8217;s got some experience in cross country riding, Chrissy [...]]]></description>
			<content:encoded><![CDATA[<p>In lieu of my summer of firsts, I&#8217;ve committed myself to try downhill mountain biking, wakeboarding, and possibly even golf. Granted, I&#8217;ll need to stock up on some sweet polo shirts&#8230; but I digress.</p>
<p>So Hugh, Chrissy and I took to <a href="http://ridediablo.com" target="_blank">Diablo Freeride Park</a> at <a href="http://mountaincreek.com" target="_blank">Mountain Creek</a>. Hugh&#8217;s got some experience in cross country riding, Chrissy has been on a few downhill trips, and me? Total novice. Let the madness ensue.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/XgxyzN-jg0k&amp;hl=en_US&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/XgxyzN-jg0k&amp;hl=en_US&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a id="aptureLink_p0iLHBZxpM" style="margin: 0pt auto; text-align: center; display: block; padding: 0px 6px;" href="http://apture.s3.amazonaws.com/00000129f7b539d60914634c007f000000000001.130777360-371d15669e08a0a011c8752e7c283562.4c479810-scaled.jpg" rel="lightbox[1836]"><img style="border: 0px none;" title="Just finished at Diablo" src="http://apture.s3.amazonaws.com/00000129f7b539d60914634c007f000000000001.130777360-371d15669e08a0a011c8752e7c283562.4c479810-scaled.jpg" alt="" width="289.93166441136674px" height="386.75px" /></a></p>
<p>More bikes and dirt at: <a href="http://ridediablo.com" target="_blank">ridediablo.com</a></p>
<p>More Jersey fun at: <a href="http://mountaincreek.com" target="_blank">mountaincreek.com</a>
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		<title>Blahg love.</title>
		<link>http://halleyobrien.com/2010/07/15/halley-obrien-burritos-and-snow/</link>
		<comments>http://halleyobrien.com/2010/07/15/halley-obrien-burritos-and-snow/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 17:51:16 +0000</pubDate>
		<dc:creator>Halley</dc:creator>
				<category><![CDATA[PR/Marketing]]></category>
		<category><![CDATA[Snowboarding]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[action sports]]></category>
		<category><![CDATA[broadcasting]]></category>
		<category><![CDATA[burritos and snow]]></category>
		<category><![CDATA[burritosandsnow]]></category>
		<category><![CDATA[commentating]]></category>
		<category><![CDATA[commentator]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[daniel cochrane]]></category>
		<category><![CDATA[demo reel]]></category>
		<category><![CDATA[discovery channel]]></category>
		<category><![CDATA[entertainment tv host]]></category>
		<category><![CDATA[food network]]></category>
		<category><![CDATA[fuel tv]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[halley obrien]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[mainstream media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[olympics newscast]]></category>
		<category><![CDATA[skating]]></category>
		<category><![CDATA[testimonial]]></category>
		<category><![CDATA[travel channel]]></category>
		<category><![CDATA[tv host]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://halleyobrien.com/?p=1826</guid>
		<description><![CDATA[Excerpt from burritosandsnow.com: 

&#8220;Halley is someone I came in contact with via Twitter.  When I saw her Demo Reel above I thought to myself that THIS  is how it will happen. It suddenly hit me that we would solve these issues the same way Snowboarders Skateboarders and all the other “action sports” participants [...]]]></description>
			<content:encoded><![CDATA[<p><em>Excerpt from burritosandsnow.com: </em></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/w7Q7cijIzCg&amp;hl=en_US&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/w7Q7cijIzCg&amp;hl=en_US&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><em>&#8220;Halley is someone I came in contact with via Twitter.  When I saw her <a href="http://youtube.com/user/halleyobrien" target="_blank">Demo Reel </a>above I thought to myself that THIS  is how it will happen. It suddenly hit me that we would solve these issues the same way Snowboarders Skateboarders and all the other “action sports” participants always solved things, on our own. See Halley is the new breed of Media. For Halley riding, skating etc have always been there and thus her knowledge of these sports will naturally come through in her work not because its just her job but because its also her life&#8217;s passion.&#8221; </em></p>
<p>Thanks for the &#8220;blahg&#8221; love, Mr. Burrito.</p>
<p>Read the whole interview and how &#8220;boardsports will defeat the mainstream media&#8221; here: <a href="http://burritosandsnow.com/2010/07/13/how-boardsports-will-defeat-the-mainstream-mediameet-hally-obrien/" target="_blank">burritosandsnow.com</a>
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		<item>
		<title>Hiking&#8230; but mostly complaining.</title>
		<link>http://halleyobrien.com/2010/06/08/hiking-but-mostly-complaining/</link>
		<comments>http://halleyobrien.com/2010/06/08/hiking-but-mostly-complaining/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 00:55:34 +0000</pubDate>
		<dc:creator>Halley</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[appalachian trail]]></category>
		<category><![CDATA[hike]]></category>
		<category><![CDATA[hiking]]></category>
		<category><![CDATA[mountain creek]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[new jersey]]></category>
		<category><![CDATA[nj]]></category>
		<category><![CDATA[outdoors]]></category>
		<category><![CDATA[vernon]]></category>
		<category><![CDATA[walking]]></category>

		<guid isPermaLink="false">http://halleyobrien.com/?p=1763</guid>
		<description><![CDATA[I figured I&#8217;d try something new, hoping to find a new hobby for the summer months. Turns out, hiking is a bitch&#8230; but can also be rewarding should you find yourself atop something really high and beautiful.




			
				
			
		
]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">I figured I&#8217;d try something new, hoping to find a new hobby for the summer months. Turns out, hiking is a bitch&#8230; but can also be rewarding should you find yourself atop something really high and beautiful.</p>
<div style="text-align:center"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/eM9Oesfwgbk&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/eM9Oesfwgbk&amp;hl=en_US&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>2010 US Open of Mountain Biking</title>
		<link>http://halleyobrien.com/2010/05/29/2010-us-open-of-mountain-biking/</link>
		<comments>http://halleyobrien.com/2010/05/29/2010-us-open-of-mountain-biking/#comments</comments>
		<pubDate>Sat, 29 May 2010 18:59:15 +0000</pubDate>
		<dc:creator>Halley</dc:creator>
				<category><![CDATA[PR/Marketing]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[action sports]]></category>
		<category><![CDATA[broadcasting]]></category>
		<category><![CDATA[diablo freeride park]]></category>
		<category><![CDATA[downhill]]></category>
		<category><![CDATA[fuel tv]]></category>
		<category><![CDATA[halley obrien]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[mountain biking]]></category>
		<category><![CDATA[mountain creek]]></category>
		<category><![CDATA[new jersey]]></category>
		<category><![CDATA[pink bike]]></category>
		<category><![CDATA[racers]]></category>
		<category><![CDATA[rapid play]]></category>
		<category><![CDATA[TREK]]></category>
		<category><![CDATA[tv host]]></category>
		<category><![CDATA[us open]]></category>
		<category><![CDATA[vernon]]></category>

		<guid isPermaLink="false">http://halleyobrien.com/?p=1743</guid>
		<description><![CDATA[Mountain bikers from around the world were flooding into Diablo Freeride Park at Mountain Creek this weekend. I&#8217;ve actually never been downhill mountain biking before, so I spoke to some of the racers to get their take on the Open&#8217;s course.  Can&#8217;t wait to give it a shot sometime soon.

Produced by Halley O&#8217;Brien, Canon HF [...]]]></description>
			<content:encoded><![CDATA[<p>Mountain bikers from around the world were flooding into <a href="http://www.diablofreeridepark.com" target="_blank">Diablo Freeride Park </a>at <a href="http://mountaincreek.com" target="_blank">Mountain Creek</a> this weekend. I&#8217;ve actually never been downhill mountain biking before, so I spoke to some of the racers to get their take on the Open&#8217;s course.  Can&#8217;t wait to give it a shot sometime soon.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/7pQb03ALz5g&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/7pQb03ALz5g&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Produced by Halley O&#8217;Brien, Canon HF 200, Final Cut Express</p>
<p>More coverage at: <a href="http://www.diablofreeridepark.com" target="_blank">diablofreeridepark.com</a> &amp; <a href="http://mountaincreek.com" target="_blank">mountaincreek.com</a>
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		<title>Demo Reel is Go!</title>
		<link>http://halleyobrien.com/2010/05/17/halley-obrien-hosting-demo-reel/</link>
		<comments>http://halleyobrien.com/2010/05/17/halley-obrien-hosting-demo-reel/#comments</comments>
		<pubDate>Mon, 17 May 2010 20:59:22 +0000</pubDate>
		<dc:creator>Halley</dc:creator>
				<category><![CDATA[Entertainment]]></category>
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		<category><![CDATA[action sports demo reel]]></category>
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		<guid isPermaLink="false">http://halleyobrien.com/?p=1712</guid>
		<description><![CDATA[After weeks of editing, I&#8217;ve finally finished putting together my demo reel. I&#8217;m super interested in the broadcasting, TV host realm, so I spliced together my best moments on camera from Mount Snow and Mountain Creek.
Give it a gander. If you find yourself dazzled and would like  to work together, hit me up at [...]]]></description>
			<content:encoded><![CDATA[<p>After weeks of editing, I&#8217;ve finally finished putting together my <a href="http://www.youtube.com/watch?v=w7Q7cijIzCg" target="_blank">demo reel</a>. I&#8217;m super interested in the broadcasting, TV host realm, so I spliced together my best moments on camera from <a href="http://mountsnow.com" target="_blank">Mount Snow</a> and <a href="http://mountaincreek.com" target="_blank">Mountain Creek</a>.</p>
<p>Give it a gander. If you find yourself dazzled and would like  to work together, hit me up at the contact info below. Thanks for watching!</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/w7Q7cijIzCg&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/w7Q7cijIzCg&amp;hl=en_US&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Contact me:</strong><br />
201.691.8020<br />
contact@halleyobrien.com
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		<title>Product Review: TREW Gear</title>
		<link>http://halleyobrien.com/2010/01/27/product-review-trew-gear/</link>
		<comments>http://halleyobrien.com/2010/01/27/product-review-trew-gear/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 16:00:28 +0000</pubDate>
		<dc:creator>Halley</dc:creator>
				<category><![CDATA[Product Info]]></category>
		<category><![CDATA[Snowboarding]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[2009-2010]]></category>
		<category><![CDATA[first impressions]]></category>
		<category><![CDATA[jacket]]></category>
		<category><![CDATA[outerwear]]></category>
		<category><![CDATA[pants]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[trew gear]]></category>

		<guid isPermaLink="false">http://halleyobrien.com/?p=1375</guid>
		<description><![CDATA[Quick Ratings:
Fit: 7 out of 10
Style: 8 out of 10
Durability: 8/9 out of 10
Comfort: 9
Overall Experience: 8
Would you recommend them to a friend? Yes.
We tested the TREW Gear Eagle Pant in Black and the Bellows Jacket in Remix. They proved to be stylish, durable and comfortable with a few minor setbacks.


Fit.
If you like to wear [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Quick Ratings:</strong></p>
<p><strong>Fit:</strong> 7 out of 10<br />
<strong>Style: </strong>8 out of 10<br />
<strong>Durability:</strong> 8/9 out of 10<br />
<strong>Comfort: </strong>9<br />
<strong>Overall Experience:</strong> 8</p>
<p><strong>Would you recommend them to a friend? </strong>Yes.</p>
<p>We tested the <a href="http://trewgear.com/pdp.php?pID=eaglepant" target="_blank">TREW Gear Eagle Pant</a> in Black and the <a href="http://trewgear.com/pdp.php?pID=bellows" target="_blank">Bellows Jacket in Remix</a>. They proved to be stylish, durable and comfortable with a few minor setbacks.<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/0wt595X7JW4&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/0wt595X7JW4&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<strong></strong></p>
<p><strong>Fit.</strong><br />
If you like to wear your gear baggy, loose and comfortable, then these will suit you just fine. A happy medium leaving you happily baggy.</p>
<p><strong>Waterproof.</strong><br />
The gear is extremely waterproof with fully taped seams. You won’t get wet in these regardless of the conditions – powder, hard pack, and slush. Doesn’t matter. You’re covered. We tested these on a rainy (but super fun) day and the drive home was comfortable and dry.</p>
<p><strong>Windproof.</strong><br />
They&#8217;ll keep you warm on windy days. The jacket is a shell, so it&#8217;s not going to provide intense insulation, but it&#8217;ll block the wind. The pants have a fleece lined butt area. The cold lift ride just got a little cozier.</p>
<p><strong>Customize ‘em.</strong><br />
Very customizable with sizing in the waist. There’s a ton of Velcro on the inside of the pants – no predetermined waist sizes. Feel free to super size your meal, because they’ll keep fitting.</p>
<p><strong>Pockets.</strong><br />
There are a lot of them, and they’re deep so you’ll fit all your snowboarding crap without a problem. The top two hand pockets were the Achilles heel of the gear – the waterproof zippers are recessed in the pants hand pockets making it very hard to open and close with a glove on. Plus, snow tended to get trapped there and once it started melting (because on the east coast, our snow tends to do that), it left a nasty puddle. No bueno.</p>
<p><strong>Boot gaiters.</strong><br />
They’re not customizable, so if you have a thin boot… they’ll be floating around on you. Meatier boots, better gaiter performance.</p>
<p>The rubber on the bottom of the pants is pretty sick. Resort parking lots suck – they’re muddy, rocky, pot hole-y… etc. The bottom of your pants wont get chewed up by angry parking lots.</p>
<p><strong>Fly zippers.</strong><br />
There are two zipper handles, so you can open your fly the standard downward zip motion, or be daring and zip upward. Not sure why this is a feature.</p>
<p>Overall, we liked <a href="http://trewgear.com/pdp.php?pID=eaglepant" target="_blank">TREW Gear</a>. Very well made with excellent tech ratings and a few features you never realized you needed… until now.</p>
<p>Get them for yourself at: <a href="http://trewgear.com" target="_blank">www.trewgear.com</a>
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		<title>Killington&#8217;s New Look</title>
		<link>http://halleyobrien.com/2009/11/07/killingtons-new-look/</link>
		<comments>http://halleyobrien.com/2009/11/07/killingtons-new-look/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 02:35:51 +0000</pubDate>
		<dc:creator>Halley</dc:creator>
				<category><![CDATA[PR/Marketing]]></category>
		<category><![CDATA[Snowboarding]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[killington]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new website]]></category>
		<category><![CDATA[opening day 2009]]></category>
		<category><![CDATA[ski]]></category>
		<category><![CDATA[snowboard]]></category>
		<category><![CDATA[the beast]]></category>
		<category><![CDATA[vermont]]></category>
		<category><![CDATA[winter website]]></category>

		<guid isPermaLink="false">http://halleyobrien.com/?p=1256</guid>
		<description><![CDATA[Killington launched its new winter website and so far, the reviews are mixed. I almost didn’t realize it was their homepage at first &#8211; no pictures, new logo… and no royal blue. *gasp.*
Personally, I think it’s exactly what they needed – something different. And it’s not just (totally) different from their previous design… it’s a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://killington.com" target="_blank">Killington</a> launched its new winter website and so far, the reviews are mixed. I almost didn’t realize it was their homepage at first &#8211; no pictures, new logo… and no royal blue. *gasp.*</p>
<p>Personally, I think it’s exactly what they needed – something different. And it’s not just (totally) different from their previous design… it’s a risky new format with an even riskier tone &#8211; not typical Killington at all. The difference? The new look actually has a <em>personality</em>.</p>
<p><a id="aptureLink_9uol9c7AeG" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;" href="http://apture.s3.amazonaws.com/00000124a84f4560eb7ee14c007f000000000001.Picture%206.png" rel="lightbox[1256]"><img style="border: 0px none;" title="Killington.com Screen Shot" src="http://apture.s3.amazonaws.com/00000124a84f4560eb7ee14c007f000000000001.Picture%206.png" alt="" width="570" height="285" /></a>Most notable are the clever little quips front ‘n center of the page. Each one disarms you &#8211; makes you chuckle while promoting one of its amenities – <a id="aptureLink_otyoDVDNEk" href="http://apture.s3.amazonaws.com/00000124a84ccf8c8aad1968007f000000000001.Picture%204.png" rel="lightbox[1256]">discount cards</a>, <a id="aptureLink_Pb47kZdoPU" href="http://apture.s3.amazonaws.com/00000124a84d29c72389a8c2007f000000000001.Picture%205.png" rel="lightbox[1256]">lessons</a>, <a id="aptureLink_vlkHO84NA7" href="http://apture.s3.amazonaws.com/00000124a84d87db1836ad84007f000000000001.Picture%206.png" rel="lightbox[1256]">lodging</a>, etc.</p>
<p>Overall, &#8220;The Beast&#8221; is killing it. Kudos, you brave little trendsetters.</p>
<p>P.S. &#8211; Happy opening day. <img src='http://halleyobrien.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>See it for yourself at: <a href="http://killington.com" target="_blank">www.killington.com</a>
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		<title>Quick Chek Quick Path. An excuse to give out really sick stuff.</title>
		<link>http://halleyobrien.com/2009/11/05/quick-chek-quick-path-an-excuse-to-give-out-really-sick-stuff/</link>
		<comments>http://halleyobrien.com/2009/11/05/quick-chek-quick-path-an-excuse-to-give-out-really-sick-stuff/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:09:14 +0000</pubDate>
		<dc:creator>Halley</dc:creator>
				<category><![CDATA[PR/Marketing]]></category>
		<category><![CDATA[Snowboarding]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[mountain creek]]></category>
		<category><![CDATA[quick chek]]></category>
		<category><![CDATA[quick chek quick path]]></category>

		<guid isPermaLink="false">http://halleyobrien.com/?p=1272</guid>
		<description><![CDATA[Mountain Creek is good at two things: beginners and terrain parks. That in mind, I wanted to design a contest leveraging social media that would get all walks (or rides) of life involved. After a bit of brainstorming with Rob Megnin, Creek&#8217;s Sales &#38; Marketing Director, we came up with the Quick Chek Quick Path [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://mountaincreek.com" target="_blank">Mountain Creek</a> is good at two things: beginners and terrain parks. That in mind, I wanted to design a contest leveraging social media that would get all walks (or rides) of life involved. After a bit of brainstorming with Rob Megnin, Creek&#8217;s Sales &amp; Marketing Director, we came up with the <a href="http://mountaincreek.com/quickchek" target="_blank">Quick Chek Quick Path</a> 2-part contest.</p>
<p>I&#8217;ve wanted to whore out Creek&#8217;s social media by creating mini-contests and giveaways. It&#8217;s just such an awesome, easy way to connect with a young, internet saturated demographic.</p>
<p><a id="aptureLink_gxraRF2ytX" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;" href="http://www.mountaincreek.com/NR/rdonlyres/439950E1-3125-4A09-8436-4263D2D5A1B6/194076/quickcheklogo.jpg" rel="lightbox[1272]"><img style="border: 0px none;" title="Quick Chek Logo" src="http://www.mountaincreek.com/NR/rdonlyres/439950E1-3125-4A09-8436-4263D2D5A1B6/194076/quickcheklogo.jpg" alt="" width="400px" height="90px" /></a></p>
<p><strong>Here&#8217;s how it works&#8230;</strong></p>
<p>The Quick Chek Quick Path is simple. Beginners go to a Quick Chek store, pick up a learn-to coupon and redeem it at Mountain Creek. If they&#8217;re in-the-know, they&#8217;ll also have a promo code with them when they redeem the learn-to coupon. The promo code will be released by yours truly via <a href="http://twitter.com/mountaincreek" target="_blank">Mountain Creek&#8217;s Twitter</a> account. The winner of the beginner package gets a 2 night stay in the Appalachian, 2 days of rentals, lift tickets and lessons, plus they can bring 3 other people with them. Schwing!</p>
<p>The second part of the QCQP&#8217;s contest is for the advanced skier or snowboarder. Rob and I figured those that are already &#8220;following&#8221; us on Twitter, <a href="http://www.facebook.com/pages/Mountain-Creek/8641466937" target="_blank">Facebook</a>, and other networks probably aren&#8217;t beginners. To ensure they pass along our promo code to their beginner friends, we&#8217;re giving out a new <a href="http://burton.com" target="_blank">Burton</a> snowboard or new set of <a href="http://www.head.com/ski/region.php" target="_blank">Head</a> skis. All they have to do is &#8220;retweet&#8221; our original promo code message properly. (Thanks Burton &amp; Head!)</p>
<p><a id="aptureLink_ePhidHhHrq" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;" href="http://apture.s3.amazonaws.com/00000124b7b294232b70c50a007f000000000001.batkon1.jpg" rel="lightbox[1272]"><img style="border: 0px none;" title="Mountain Creek C Rail" src="http://apture.s3.amazonaws.com/00000124b7b294232b70c50a007f000000000001.batkon1.jpg" alt="" width="398" height="265" /></a></p>
<p>I&#8217;ll be posting the promo code sometime this week (Nov. 1-7) and plan to draw both winners out of a beanie sometime in January.</p>
<p>So far, the QCQP has been picked up by a few media outlets &#8211; <a href="http://snowboard-mag.com/content/mountain-creek-quick-chek-create-contest-36980" target="_blank">Snowboard Magazine</a>, <a href="http://eastcoastsnowboarding.com/v3/?p=165" target="_blank">East Coast Snowboarding Magazine, </a>&amp; <a href="http://snowboarding.transworld.net/news/mountain-creek-and-quick-chek-contest/" target="_blank">Transworld SNOWboarding</a> just to name a few. SO stoked!! Can&#8217;t wait to see how it all plays out.</p>
<p>Check the official rules &amp; regs at: <a href="http://mountaincreek.com/quickchek" target="_blank">www.mountaincreek.com/quickchek</a>
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		<title>Holden 2010 Outerwear</title>
		<link>http://halleyobrien.com/2009/10/09/holden-2010-outerwear/</link>
		<comments>http://halleyobrien.com/2009/10/09/holden-2010-outerwear/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 15:28:58 +0000</pubDate>
		<dc:creator>Halley</dc:creator>
				<category><![CDATA[Product Info]]></category>
		<category><![CDATA[Snowboarding]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[holden]]></category>
		<category><![CDATA[jackets]]></category>
		<category><![CDATA[outerwear]]></category>
		<category><![CDATA[pants]]></category>
		<category><![CDATA[ski]]></category>
		<category><![CDATA[snowboard]]></category>
		<category><![CDATA[winter]]></category>

		<guid isPermaLink="false">http://halleyobrien.com/?p=1148</guid>
		<description><![CDATA[When you think mp3 player, you think iPod. Same goes for tight riding pants. If you want waterproof boot cut pants, you shop Holden.
All the women&#8217;s pants look sweet, but I&#8217;m a sucker for hemp material making Holden&#8217;s Arcadia Cargo Pant my favorite out of the group. The pants are available in a few colors [...]]]></description>
			<content:encoded><![CDATA[<p>When you think mp3 player, you think iPod. Same goes for tight riding pants. If you want waterproof boot cut pants, you shop <a href="http://www.holdenouterwear.com" target="_blank">Holden</a>.</p>
<p>All the <a href="http://holdenouterwear.com/#/womens-pants" target="_blank">women&#8217;s pants</a> look sweet, but I&#8217;m a sucker for hemp material making Holden&#8217;s <strong>Arcadia Cargo Pant</strong> my favorite out of the group. The pants are available in a few colors &#8211; brick, blueish silver or dark gray (not actual color names).</p>
<p><a id="aptureLink_XPhAzthfi6" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;" href="http://apture.s3.amazonaws.com/000001245b3407343a3e16d1007f000000000001.00000123f7b7c3a873d467a9007f000000000001.Picture%203.png" rel="lightbox[1148]"><img style="border: 0px none;" title="Holden Pants" src="http://apture.s3.amazonaws.com/000001245b3407343a3e16d1007f000000000001.00000123f7b7c3a873d467a9007f000000000001.Picture%203.png" alt="" width="555" height="235" /></a></p>
<p>My jacket of choice is the <a href="http://holdenouterwear.com/#/womens-jackets" target="_blank">Claire Down</a>. No bells, whistles or nonsense &#8211; typical Holden. Get one in your favorite primary color&#8230; or black.</p>
<p><a id="aptureLink_r2lioYTIth" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;" href="http://apture.s3.amazonaws.com/00000123f7ad87b94c158a34007f000000000001.Picture%202.png" rel="lightbox[1148]"><img style="border: 0px none;" title="Holden Claire Down" src="http://apture.s3.amazonaws.com/00000123f7ad87b94c158a34007f000000000001.Picture%202.png" alt="" width="508" height="237" /></a></p>
<p>Check out the rest of Holden&#8217;s 2010 clothing at: <a href="http://www.holdenouterwear.com" target="_blank">www.holdenouterwear.com</a>
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